Ten Ways for Small Businesses to Use LinkedIn

Link up on LinkedIn

I was reading a good article about LinkedIn that I thought would be good to share here on my blog. It was written by a well known pioneer in the internet space, Guy Kawasaki. There are numerous ways to interact and grow in the social media space and LinkedIn is just one of them.

Many small-business people are using LinkenIn in ways you’d commonly imagine: finding leads, growing their business globally, or finding the right vendors. Guy’s buddies at LinkedIn recently provided him a list of ten additional ways small businesses can use LinkedIn:

1. Acquire new customers through online recommendations and word of mouth.

2. Keep in touch with people who care most about your business.

3. Find the right vendors to outsource services you’re not an expert on.

4. Build your industry network—online and in person.

5. Get answers to tough business questions with a little help from your real friends.

6. Win new business by answering questions in your area of expertise.

7. Raise funding.

8. Network with peers in your industry for repeat business referrals.

9. Convince potential customers of your expertise by sharing unique blog content.

10. Keep your friends close and your competition closer.

You can read the entire blog post at: Ten Ways for Small Business to Use LinkenIn

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